Case Study

streamlining recommerce integrations with black belt precision

drake & farrell

Drake & Farrell, a Dutch circular logistics specialist, needed to connect Microsoft Dynamics 365 Finance and Operations with multiple ecommerce platforms. Sinsou delivered an iPaaS-driven integration framework that halved delivery times, improved visibility, and provided a scalable foundation for growth.

fast delivery clear visibility

50 percent faster time to market

products could be listed and sold significantly quicker

real-time visibility

data flows across ERP and ecommerce platforms became consistent, transparent, and reliable

scalable architecture

new channels can now be added without costly re-engineering

ecommerce·integrations

karate master wearing a gi and green belt

the challenge

Drake & Farrell is a circular logistics specialist based in the Netherlands. The company refurbishes and recycles electronic goods at scale and needed to connect Microsoft Dynamics 365 Finance and Operations with multiple client webshops. The target platforms included Shopify, Adobe Commerce, and WooCommerce. Before adopting a more structured solution, the business relied on Azure Integration Services, improvised file transfers, and point-to-point connections. This created fragility and slowed down growth. The objective was to unify data flows for faster time to market and improved visibility across systems.

sinsou’s approach

Led by Jesse Buitenhuis, sinsou reframed the project as a platform challenge rather than a set of individual connections. We applied an iPaaS-driven architecture that provided speed, flexibility, and observability. By using pre-built connectors and an API-first integration layer, the team halved delivery times compared to traditional builds. Our approach removed unnecessary complexity, focused on delivering quick wins, and left Drake & Farrell with a future-ready integration framework.

Hans van den Broek, Vespo B.V.

Manager Business Systems & Data

sinsou (formerly Inteqrate) helps us to set up (and optimise) multiple integrations via the Alumio Platform. In addition to implementation, they also trained us so that we can now do this (partly) ourselves. We find sinsou to be a very flexible, hands-on organisation with a wealth of knowledge and expertise in integrations and the Alumio platform. They really stand out in terms of the speed with which they deliver, respond, and their pleasant, direct contact.

why sinsou

sinsou exists to cut through complexity and deliver clarity. Where others create fragile or slow connections, we troubleshoot, simplify, and empower clients to own their systems. For Drake & Farrell, this meant replacing disconnected integrations with a streamlined iPaaS solution that is built to scale.

Ready to discipline your data and simplify your integration landscape?

3 mins read