Case Study

scaling a multi-channel fashion business with streamlined integration

shoestories

Shoestories, a Dutch retailer specialising in bridal and occasion footwear, was expanding across multiple online and offline channels. Sinsou delivered a scalable iPaaS integration framework that connected ecommerce, ERP, POS, and logistics systems, reducing manual handling and giving the business full visibility and control.

seamless growth real control

faster order fulfilment

automated workflows connected ecommerce, ERP, and logistics for quicker delivery times

accurate stock management

real-time updates reduced errors and improved customer experience across online and offline channels

multi-channel scalability

the new integration layer made it simple to expand into new platforms and regions without disruption

ecommerce·integrations·service·IT support

karate master wearing a gi and green belt

the challenge

Shoestories is a Dutch-based retailer specialising in bridal and special occasion shoes, serving customers across multiple online channels and physical outlets. As the business expanded, it became increasingly difficult to manage integrations between ecommerce platforms, ERP, point-of-sale systems, and logistics partners. Manual interventions were slowing down order fulfilment, stock management was error-prone, and system visibility was limited. Shoestories needed a future-ready integration approach that would unify its multi-channel operations and provide reliable, real-time data flows.

sinsou’s approach

Led by Jesse Buitenhuis, sinsou delivered an iPaaS-driven integration framework designed for retail scalability. We connected Shoestories’ ecommerce platform with ERP and point-of-sale systems, while also integrating logistics partners into the same data ecosystem. By building an API-first layer and implementing monitoring tools, we removed bottlenecks, reduced manual handling, and provided Shoestories with complete oversight of its operations.

Hans van den Broek, Vespo B.V.

Manager Business Systems & Data

sinsou (formerly Inteqrate) helps us to set up (and optimise) multiple integrations via the Alumio Platform. In addition to implementation, they also trained us so that we can now do this (partly) ourselves. We find sinsou to be a very flexible, hands-on organisation with a wealth of knowledge and expertise in integrations and the Alumio platform. They really stand out in terms of the speed with which they deliver, respond, and their pleasant, direct contact.

why sinsou

Sinsou empowers retailers to scale without complexity. For Shoestories this meant moving from fragmented systems and manual workarounds to a streamlined, transparent, and scalable integration framework. Our black belt team delivered clarity, control, and the confidence to grow into new markets.

Ready to discipline your data and simplify your integration landscape?

3 mins read